![]() ![]() The company will continue to operate the separate MapMyFitness platform, which includes MapMyRun and MapMyRide. “As part of our ongoing transformation, we are committed to actively managing our business to ensure that our strategies and assets are prioritized to connect even more deeply with our target consumer – the Focused Performer,” Under Armour CEO Patrik Frisk said in a news release.įrisk said divesting MyFitnessPal reduces complexity for consumers interacting with the Under Armour brand, “by empowering sharper alignment with our long-term digital strategy.” He said it also gives the company more flexibility to invest toward driving long-term returns and value for shareholders
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